SEO is the term which means Search Engine Optimization. Which is used as a tool in online marketing of any business. Here business refers to any occupation and promotion of any product. In SEO basically SEO companies improve the rank of any website so that it can reach to most of the customer. SEO services provide the best website ranking tool for any business or community website. As we know today is the edge of internet in which everything is based on it so the online marketing play a vital role for any business. Today many companies are involved in SEO which provide the SEO Services in all over the world. Today most of the business promote their product through the website . So the online marketing is growing rapidly and hence the SEO is also important for all the companies to get maximum benefit through this . In above we discuss about what is online marketing and now we will discuss what actually the SEO means and what techniques are used in SEO.
There are number of techniques involved in SEO, which are discussed as below.
Basically there are two types of SEO techniques .
1) On page SEO
It includes the following .
a) Header tags : When Google crawls a h tag, it knows that the content in the h tag is important and by putting our target key-phrases in h tag, we are sending a clear message to Google that the words in the h tag are important for this page and so help the rank of that page for the phrase in the h tags. Try to use header tags where possible (h1,h2,h3), around keywords.
b) Image Alt Tag Writing : Search engines do not crawl images but the image alt tags used to describe the images are crawled and so image alt tags offer an opportunity to describe an image with relevant keywords. using source code, use the "control and f" function to search for "img". This will identify all images on the page and will look as follows:
2) Off Page SEO
It includes the following :
a) Article Submission : In article submission we submit an article to article submission directories to get the link of any site.
b) Directory Submission : In directory submission any business details has to be submit in different directories.
c) Blog Posting and Commenting : In this relevant blogs are posted on different blogs site and also comments are used on related blogs.
d) Forums posting and Commenting : In this different forum websites are used to post any comment and it is just like a group discussion on any topic with the use of web.