If you have a business where an online presence is required, the question 'why is SEO important' should have a very high level of interest for you. From online marketers who sell their products exclusively online, to more traditional off-line companies that simply want their prospects to find their website and learn more about their company - every business needs to invest in the online marketing of their website.
Many companies believe they can simply put up a website, post some great information and that will naturally lead to online success. That might work for some of the big companies who have huge brand awareness, but will not work for the small to medium businesses that do not have the same level of brand appeal.
These smaller companies have to depend on being 'found' on the internet when someone does a keyword search. In that regard, SEO is the great equalizer because it allows any sized company to compete for the keyword terms that the user enters during a search. So the focus becomes understanding how people do keyword searches and then optimizing your website accordingly.
So if you want your company to be 'found' on the interent, you must invest into building an online presence. This can only be obtained with implementation of a properly executed SEO strategy that leverages the brand identity that you already have. You can find more information regarding our approach to SEO by clicking on this SEO PROCESS.. link.
The positive results of an SEO implementation can be dramatic. Most companies that invest in SEO see increases in overall business performance created by increased website traffic. Better yet, because the traffic is optimized for specific keywords, the visitors are more targeted. There is nothing better to any marketer than prospects finding them with a desire to buy what they have to sell. That is good business and it makes good business sense to invest in reaching those goals.
The reason why seo is important is that in today's market, the difference between business success and failure is very slim. Gaining an online presence over your competitors can be a strategic advantage and the smart company makes the proper investment into an SEO strategy to capture that competitive edge.